Learn how to increase sales in retail

 By mastering the Retail Shopper Experience

HOW TO Build Your Retail Business Course

Who will benefit from this course?

New Retailers

If you are thinking about setting up your own retail store then this course is for you. Get ahead of your competition and start as you mean to go on armed with the knowledge gained from a Retail veteran.

Retailers Looking to Increase Sales

Times are tough for retail - put yourself and your business ahead of the curve by mastering Shopper Experience and learn how to translate that into increased sales in your store. The Retail Trifecta will help you to look at your store in a new way. 

People Starting a Career in Retail

Get ahead of the curve and start your career armed with the knowledge Kevin has managed to amass in his 30+ years in retail. The Shopper Experience matters, learn these skills at the start of your career and set yourself up for success.

Seasoned Retail Professionals Advancing Their Career

This course will help you to understand and develop the Retail Shopper Experience and why, armed with this knowledge, you will be able to begin a new chapter in your career. The Retail Trifecta and Shopper Experience translates to any retail environment.  






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 ✓ SATISFACTION GUARANTEE - if you're not satisfied with the training in any way in the first 30 days, we'll offer you a 100% refund on your purchase. It's as simple as that!

Learn from the Renowned Retail Expert in Shopper Experience

If you work in the world of retail, then this course is for you. It explains in depth the Retail Trifecta - the three elements that are integral to success, and increased profits, in retail.

 Presented by retail marketing guru, Kevin Moore - a man who walks thousands of stores around the world each year - the course brings to life, with real-world examples, the steps needed to be successful in retail. Whether you own your own store/s, work as an associate in retail or manufacture and distribute through stores, this course contains essential knowledge that will help you in your business.

 The first part of the course provides an overview of the Retail Trifecta and then the following sections go into detail on the twenty steps that will help you to ensure you achieve the shopper experience to build your business. So if you want to understand your shoppers in more depth, build a store format and system that encourages them to linger longer, spend more and tell their friends about your business or product, then this is the course for you.

Tap Into Years of Experience

Kevin has built a number of companies and until recently was the Chairman and former CEO of a 2,000+ employee retail marketing agency. For over 25 years, Kevin has been helping international and national companies to master the shopper experience, both in physical and online stores. This is your chance to tap into that unique experience.

Real World Examples

The course features videos of Kevin explaining all the steps needed to achieve the Retail Trifecta and photographic and video examples from stores he's visited around the world. It also includes interviews with some retail entrepreneurs who share their experiences and successes. 

Master the Shopper Experience to Build Your Retail Business Curriculum

 Section 1

An overview of Shopper Experience and how it pertains to the world of Retail Sales and Marketing. How Kevin developed The Retail Trifecta.

Section 2

The Retail Trifecta – 3 inter-linked steps in the retail marketing mix that allow you to create great Shopper Experience. In this 5 lecture section Kevin explains the crucial elements of the Trifecta.

Section 3

A deep dive into the first 10 steps that are critical to The Retail Trifecta. Including Display, Awareness, Location, Sidewalk Interruption and The Decompression Zone in addition to many others.

Section 4

The 5 Steps to attract, hire and nurture great sales/store staff and associates. Your team is crucial to your success, in this 5 lecture section Kevin shows you the steps to high performance in store sales associates

Section 5

The 5 steps to harnessing Retail Technology. Point of Sale, Back Office, Inventory Management, Loyalty – what are the tools and technologies you need to streamline Shopper Experience.

BONUS Lectures

Understand what makes a great retail experience and learn how to shop like a shopper. Using the Trifecta tool to measure your professional shopping experience. 

BONUS Material

This course also includes additional guides and tools including “A guide to walking a store as a "shopper" to help you achieve "great"” plus “The Retail Trifecta Checklist & Scorecard” and a “Retail Awareness and Engagement Tool” 

build your retail business – increase sales in retail

Mastering the Retail Shopper Experience


 ✓ 3+ hours of video content to help you master the shopper experience.

✓  Learn how to get your shoppers to linger longer, buy more and tell their friends about the great experience they've had in your store.

✓ Learn the 20 essentials you MUST get right in order to provide a standout shopper experience.

✓ Tap into Kevin's real-world experience with examples he's curated from his travels around the world walking more than a thousand stores a year.

✓ Learn how to "shop like a shopper" to understand how you can improve your store.

✓ Become part of our student-only Facebook group where you can share your experiences with other like-minded retailers.

✓ SATISFACTION GUARANTEE - if you're not satisfied with the training in any way in the first 30 days, we'll offer you a 100% refund on your purchase. It's as simple as that!

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Master the Shopper Experience to build your retail business