digital marketing & Artificial Intelligence Course
to grow your ecommerce business
with live coaching & mentorship
Can't afford an expensive digital marketing agency?
Then why not get trained and coached by one instead?
Our Digital Marketing and AI Training course features:
5 POINT STAR - Digital Marketing Essentials Course
COMBINED
with our Artificial Intelligence for Digital Marketing Course
PLUS
5 x 90 Min LIVE COACHING & MENTORING CALLS WITH MIRANDA
5 Point Star Digital Marketing Essentials + Artificial Intelligence for Digital Marketing + Live Coaching/Mentoring
How the 10 Week Course Works:
Each Week New Content is Released
5 Weeks out of the 10 Weeks, content is released on a fortnightly cycle.
These 5 content releases feature Online Video Modules covering each point of the 5 Point Star Digital Marketing Essentials Course.
There are exercises to ensure you've understood the implementation of the training.
Fortnightly Live Webinars & Coaching
5 Weeks out of the 10 Weeks content is delivered via a live fortnightly Webinar with Miranda. These live webinars feature additional Digital Marketing content and the Artificial Intelligence for Digital Marketing Course.
These are group webinars with restricted class sizes & a live Q&A (no more than 12 attendees in total).
Bonus Templates, Resources & Guides
As part of the Coaching & Mentoring program you will also have access to Miranda's templates, resources & guides which help you implement the strategies you've learned throughout the program.
For example Persona Templates, Content Framework Templates & AI Resources.
5 Point Star Digital Marketing Essentials + Artificial Intelligence for Digital Marketing + Live Coaching/Mentoring
CURRICULUM
WEEK 1
01 Search Engine Marketing
Video Modules
Miranda teaches you exactly how to do your own Search Engine Marketing instead of outsourcing this simple marketing strategy.
In this section you will learn:
- The Importance of Search Engine Marketing
- How to use Google's Keyword Planner
- The importance of Keyword Optimisation
- How to SEO a Product Page
- Do you need to blog?
- How to SEO a Blog Page
- Apps to help you like YOAST
- Link Building
- Domain Authority
- What directories to list on
- What results you can achieve
Exercise - SEO a blog and a product page using these strategies
WEEK 2
02 Personas & Customer Segmentation
Live Webinar
In this section, Miranda teaches you how and why you need to create personas for your brand or business.
In this section Miranda covers:
- Why we need to develop personas
- How are personas used
- How to perform market research to develop personas
- How to develop customer surveys to develop personas
- Persona Templates
- Live demonstration of persona development
- Delight and Desire Grid
-How to use the Grid to transform your digital marketing efforts
- How Personas relate to your Content Marketing Strategy
Q & A with Miranda on any aspect of Digital Marketing
Exercise - Using the strategies from the webinar and the Persona Template create one or two different personas for your business.
WEEK 3
03 Digital Marketing/Advertising
Video Modules
In this section, Miranda teaches you everything you need to know to get started in Digital Marketing, focusing primarily on Facebook and Instagram advertising but also including getting started on Google Ads.
In this section Miranda covers:
- Understanding the Facebook marketing interface
- Setting up a Facebook Pixel
- Checking your pixel is working correctly
- Setting up saved targeted audiences
- Creating custom and lookalike audiences
- Setting up a Facebook Ad campaign
- Facebook and Instagram Ad Strategies in 2023 and beyond
- Facebook Advantage + Shopping campaigns
- Setting up a Google Ad campaign
Exercise - Set up a new campaign using the strategies from the course
WEEK 4
04 Content Marketing / Planning & Execution
Live Webinar
In this section, Miranda covers all the elements of creating a content plan, mapping and planning content across channels and tips for content execution.
In this section Miranda covers:
- Content Marketing Overview
- Formats of Content
- Determining Appropriate Content for the right Channel
- Content Opportunities
- Evergreen versus Time Sensitive Content
- Content Pillars
- Developing a Content Framework
- Case Studies for Success
Exercise - Using the Content Framework Template develop your new content plan
WEEK 5
05 Electronic Direct Mail
Video Modules
In this section, Miranda covers all the elements of getting started with electronic email marketing.
In this section Miranda covers:
- Industry Averages and benchmarks for newsletters and emails
- EDM software focusing on Klaviyo
- How to import databases into your EDM software
- Setting up sign up forms such as pop ups and embedded forms onto your website
- Effective email strategies to get you started
- Setting up an automated welcome series
- Different automation strategies
- Effective newsletters
- When to send and what results to expect from EDM's
Exercise - Develop one new EDM automation you're not currently using
WEEK 6
06 Artificial Intelligence / Digital Media & Branding
Live Webinar
In this section, Miranda covers consistency of branding and design across all your digital media elements and how to use AI and various digital channels to save you time and money in your digital content creation.
In this section Miranda covers:
- How to review and evaluate your digital media branding consistency
- What success looks like
- How to create a brand template approach for your social content
- Instagram Grid Planning
- Best Image and Design platforms to use
- Best A.I platforms to use for image generation
- Prompting AI image generators
- Live demonstrations
Exercise - Use an A.I platform to develop 2 images for your business and create a new brand template using one of the image platforms suggested
WEEK 7
07 Conversion Rate Optimisation
Video Modules
In this section Miranda teaches you how to optimise your website so that you can increase your conversion rate.
In this section Miranda covers:
- An introduction to conversion rate optimisation
- How to understand your data analytics
- An insight into Google Analytics
- Understanding the data on collection pages versus product pages
- What makes a great product page
- How to create a great product page
- How to optimise product pages
Exercise - Review your data and determine which page or product needs optimising. Using the strategies you've learned in this section of the course optimise the product or page and set up tracking to monitor the impact of the changes you've made
WEEK 8
08 Artificial Intelligence for Content Marketing
Live Webinar
In this section, Miranda covers all the essential elements to create written content using Artificial Intelligence.
In this section Miranda covers:
- Best AI Platforms for content creation
- The Do's and Don't of AI generated content
- Using AI to improve your SEO
- Training your AI Platforms
- Utilising AI in conjunction with your Content Plan
- AI for blogs, web copy, newsletters & social media
- Live demonstrations
Exercise - Use an A.I platform to develop 2 blogs, using the strategies you've learned in this section of the course modify and optimise the blogs according to best practice
WEEK 9
09 Retargeting
Video Modules
in this section Miranda teaches effective strategies to retarget people who've come to your website but not purchased on the first visit.
In this section Miranda will cover:
- An introduction to retargeting
- Abandoned Cart Benchmarks
- Setting up an effective and automated abandoned cart email sequence
- Platforms delivering retargeting automations
- Retargeting via messenger
- Retargeting using Facebook and Instagram advertising
- Retargeting using Google Ads
Exercise - Create or enhance your retargeting campaigns using strategies you've learned in this section of the course
WEEK 10
10 Artificial Intelligence for Digital Advertising
Live Webinar
In this section, Miranda covers all the essential elements to utilise Artifical Intelligence to supercharge your Digital and Social Media advertising
In this section Miranda covers:
- Best AI Platforms and tools to supercharge digital advertising
- The Do's and Don't of AI assisted digital advertising
- Using AI to optimise your social media campaigns
- AI for social media advertising security and protection
- AI for market intelligence
- AI for advertising creatives
- AI assisted video and audio creation
- Live demonstrations
Exercise - Create an AI assisted video or audio asset
ready to take the next step?
Average Rating
Satisfaction Guarantee
Over 5000 satisfied students.
Money Back Guarantee
30 Day Money Back Guarantee.
ONLY US$699
✓ SATISFACTION GUARANTEE - if you're not satisfied with the training in any way in the first 30 days, we'll offer you a 100% refund on your purchase. It's as simple as that!
How this mentorship will help you succeed
Artificial Intelligence
Make the Most of it Right NOW!
One of the first and only Aritifical Intelligence courses specifically designed to assist small businesses and brands to succeed in digital marketing.
SAVE TIME AND MONEY
Artifical Intelligence means you can now output content in a fraction of the time that it is currently taking you.
Artificial Intelligence means you can now supercharge your digital advertising results.
Artifical Intelligence means you can now safeguard your social channels.
This course not only teaches you the essentials of using Artifical Intelligence to produce digital content and digital media it teaches you the do's and don'ts to keep your brand or business safeguarded. If you are not using AI to significantly assist in your marketing efforts you are simply missing out on an incredible opportunity.
Miranda's Mentorship
I'm Miranda! I'm an industry veteran and highly sought after digital marketer and I will be honoured to be your mentor for the next 10 weeks.
Agency Coaching
Miranda is the CEO of Digital Marketing agency MDigital. You will be learning directly from the CEO of a top digital marketing agency.
Up To Date Curriculum
As MDigital is at the forefront of the digital marketing industry you are getting constantly updated content with the latest tools, platforms and strategies.
Weekly Exercises
To ensure you've really grasped the execution of the content ,hold you accountable and help you reach your goals.
Digital Agency Resources
You will have access to templates and frameworks and resources that will assist you and streamline your output.
Q&A Sessions
Every fortnight at the end of the live webinar Miranda will answer questions on any aspect of the course/digital maketing.
Who Will Benefit From This Digital Marketing Essentials and Artificial Intelligence Course?
Online retailers who are looking to fast-track their growth
Unfortunately, the old adage of “build it and they will come” does not work in the online world. This course will teach you the fundamentals of digital marketing, empowering you to take control of your own marketing online and drive your ecommerce sales.
Shopify and other "off-the-shelf" retail platform users
Creating an online ecommerce store using one of the "off-the-shelf" platforms is only part of the set up you need. If you haven't done good SEO on your site, if you haven't created marketing automations, if you don't know how to effectively re-target potential customers then you are missing out. This course teaches you how to drive traffic, and turn potentials into paying customers.
Physical retailers moving to online for the first time
Through necessity, Covid has accelerated the adoption of online solutions by many retailers who previously only operated in physical environments. This course will help those retailers understand the new digital marketing environment and how to take the necessary steps to drive sales in their new online stores.
Anyone wishing to learn about Digital Marketing
Miranda Bond is a digital marketing veteran. She shares her 5 Point Star Digital Marketing Strategy that she believes is essential for any e-commerce business. In this practical course you will learn Step 1 Search Engine Optimisation, Step 2 Digital Marketing, Step 3 Electronic Direct Mail (Email Marketing), Step 4 Conversion Rate Optimsation, Step 5 Retargeting. These digital marketing essentials are invaluable for anyone looking to expand their digital marketing skills.
Anyone who is considering setting up a business online
If you’re just starting to consider the feasibility of setting up an online business for the first time, you will find this course indispensable. It will teach you the fundamentals of digital marketing and provide you with a proven strategy for success. This course will empower you to take the next step in your journey and start your new online ecommerce business.
OUR SHOPPER MARKETING & SALES COURSE ACHIEVEMENTS:
6500+
Students
137
Countries
Av rating
125k+
Mins Taught
WHAT OUR COURSE STUDENTS SAY
ready to take the next step?
Average Rating
Satisfaction Guarantee
Over 5000 satisfied students.
Money Back Guarantee
30 Day Money Back Guarantee.
ONLY US$699
✓ SATISFACTION GUARANTEE - if you're not satisfied with the training in any way in the first 30 days, we'll offer you a 100% refund on your purchase. It's as simple as that!
Hi I'm Miranda!
I'm proud to say I've been working in digital for over 30 years - yes I know I'm showing my age :-) I'm CEO of MDigital one of Australia's top digital agencies
I've helped some of the worlds biggest brands achieve their online goals and managed literally millions of dollars in advertising spend.
I've also built my own businesses using my digital marketing techniques.
I'm the founder of Organic make up brand, Inika, which I built from the kitchen sink to a world wide cosmetics brand. After selling Inika in 2013, I had the honour to work as Entrepreneur in Residence in Australia's leading start up/accelerator programme, helping hundreds of Australian start ups scale internationally using my digital marketing strategies.
I also helped establish the Digital Strategy of ADMA (Australia's Association of Digital Marketers & Advertisers) and has worked as a trainer for ADMA teaching Digital Strategy & Marketing.
MDigital was one of the first agencies in Australia to utilise Artificial Intelligence to supercharge digital marketing - we've more experience in this area than most and you can benefit from that expertise.
This Digital Marketing & Artificial Intelligence Course is essential for anyone looking to empower themselves and take control of their own digital marketing. It is also invaluable for anyone building an online business.
This practical course teaches you hands on digital marketing essentials that will fast track ecommerce growth. If you want to build online sales don't miss this opportunity to tap into a proven digital marketing success model.
Frequently Asked Questions
Digital Marketing Essentials & Artifical Intelligence
Supercharge Growth - Save Time and Money
US$699
✓ 7+ hours of video content to help you master digital marketing.
✓ 7+ hours of Live Webinars to help you master the use of AI to supercharge digital marketing
✓ Learn exactly how to do your own Search Engine Optimisation.
✓ Learn how to develop your own personas/avatars for your business or brand.
✓ Learn the essentials of Digital Marketing focusing on Facebook, Instagram and Google Ads.
✓ Tap into Miranda's real-world experience with examples of current Ad campaigns and results.
✓ Learn Facebook and Instagram ad strategies tailored for 2023 and beyond.
✓ Learn how to create your own content plan and framework to produce consistent content with ease.
✓ Learn how to succeed with electronic direct mail.
✓ Learn how to implement automated marketing campaigns.
✓ Learn the right strategies to get great results from regular newsletters.
✓ Learn how to use AI to deliver consistent digital branding and media across channels.
✓ Learn how to optimise your website to increase your conversion rates.
✓ Learn exactly how to use Aritifical Intelligence for written content.
✓ Learn how to retarget prospective customers and bring them back to your site to convert them.
✓ Learn how to use Artificial Intelligence to supercharge your digital advertising.
✓ SATISFACTION GUARANTEE - if you're not satisfied with the training in any way in the first 30 days, we'll offer you a 100% refund on your purchase. It's as simple as that!
Introduction to Fast Growth ECommerce Course 02: Digital Marketing Essentials to Super-Charge Revenues
What is Search Engine Optimisation and how does it differ from Google Ads?
Here, Kevin discusses using electronic direct marketing, text messages, etc and shares his experience in how to use them effectively.
Keyword Research
Many online retailers regard the marketplaces, Amazon, Alibaba, eBay, etc, as competitors. In fact, they are a fantastic marketing opportunity for your business. Kevin explains how to leverage the opportunities they present.
How to use Google's Keyword Planner Tool
Miranda explains how to use Google's Keyword Planner Tool to determine which keywords to use in your product or page description.
Keyword Optimisation
Here, Kevin discusses using electronic direct marketing, text messages, etc and shares his experience in how to use them effectively.
Keyword Usage
Many online retailers regard the marketplaces, Amazon, Alibaba, eBay, etc, as competitors. In fact, they are a fantastic marketing opportunity for your business. Kevin explains how to leverage the opportunities they present.
