Digital Marketing because first you need to bring visitors to your store.
Shopper Experience because if shoppers have a great experience online, or in a store:
They Linger Longer!
This new course combines our Digital Marketing Essentials course with our Artificial Intelligence for Digital Marketing course. The course is delivered over a 10 week period. Half of the content is delivered by online video modules and half of the content is delivered through live webinars with Miranda.
This is an intensive mentorship program where you are being personally coached by a leading industry veteran and CEO of one of Australia's leading digital marketing agencies.
Each week there are exercises to help you integrate your learnings and keep you accountable with fortnightly live Q&A sessions with Miranda. This is a one of a kind program and not to be missed.
Miranda Bond is a digital marketing veteran. She has been working in the online arena for over 30 years and has helped some of the biggest brands in the world achieve their online goals.
In this Digital Marketing Course she shares her 5 Point Star Digital Marketing Strategy that she believes is essential for any e-commerce business.
In this practical online marketing course you will learn:
Step 1 Search Engine Optimisation, Step 2 Digital Marketing, Step 3 Electronic Direct Mail (Email Marketing), Step 4 Conversion Rate Optimsation, Step 5 Retargeting. These digital marketing essentials are invaluable for anyone looking to expand their digital marketing skills.
In this new course, Kevin Moore, shares his real-world experience with the successful rebirthing of Toys R Us in Australia and New Zealand, to show you how to bring the best of physical retail into the world of online retail and improve the overall shopper experience.
Mastering these techniques will give you a point-of-difference from many of your competitors – a difference that will help you grow your business by attracting more shoppers and ensuring they return regularly and tell their friends and family about you.
If you work in the world of retail, then this course is for you. It explains in depth the Retail Trifecta - the three elements that are integral to success, and increased profits in retail.
Presented by retail marketing guru, Kevin Moore - a man who walks thousands of stores around the world each year - the course brings to life, with real-world examples, the steps needed to be successful in retail. Whether you own your own store/s, work as an associate in retail or manufacture and distribute through stores, this course contains essential knowledge that will help you in your business.
Kevin Moore, International Retail Sales & Marketing Expert
Kevin has spent 28 years working in and around retail for manufacturers, retailers and service providers across 44 countries. He walks 1,000+ stores and views 2,000+ online shopping sites around the world each year looking at shopper experience trends with a particular focus on the overall shopper experience.
The need to engage, entertain, and inspire shoppers, and meet shoppers’ hunger for change and innovation, is more important than ever before. And this applies to both the physical and online retail environments.
Kevin’s advice and experience is highly sought and he holds a variety of directorships on retail and agency businesses across Asia and Australia. He has also managed businesses in over 40 countries.
Kevin’s current directorships include:
Kevin A Moore FAICD, MCIM
Chair, Now Comms Asia Group Pte Singapore Chair,
Funtastic Toys R Us ANZ (ASX:FUN) Chair,
Co-Founder, The Road To Retail Pty Ltd
Nigel Miller has over 30 years experience as a producer/director creating content for TV and major corporates.
His sweet-spot is story-based production - "guide the heart to move the mind".
Nigel first met Kevin whilst looking for a retail marketing expert to help out on the small business TV show he produced for one of the Australian free-to-air networks.
Through this, a friendship formed that led to the co-founding of The Road to Retail.
Nigel's role is the production of the course content. He also hosts our podcast.
Miranda Bond Digital Marketing
Miranda possesses over 30 years’ experience in digital strategy and marketing, starting her career in the early 1990’s as Multimedia Evangelist for the BBC in London.
Miranda has worked with blue chip clients such as Johnson & Johnson, Commonwealth Bank, Saatchi & Saatchi, AC Nielsen and Kmart, in addition to broadcasting agencies and numerous start ups.
Excelling in the areas of digital marketing and business strategy, Miranda loves to scale businesses. As Founder and CEO of Inika Cosmetics, Miranda grew Inika from her kitchen sink into a global cosmetics brand sold in over 15 countries via both physical and online retailing.