HUGE List of Resources for Small Online Businesses

Discover the ultimate list of free resources for small online businesses. Whether you're just starting or looking to scale, these tools can help you succeed in the fast-paced world of e-commerce. From creating an eye-catching website to managing inventory, processing payments, shipping products, providing exceptional customer service, and everything in between, these resources are designed to meet the unique needs of small online businesses. Explore our comprehensive list and unlock the potential of your online retail business today. With the right resources at your fingertips, you'll be well-equipped to navigate the exciting and rewarding journey of online retail.

Website Creation

Building an effective online presence is crucial for small online retailers. A website not only provides a platform to showcase your products but also establishes your brand's identity. Free resources like these can help you get started:

WordPress - Open-source website creation tool.

Shopify - E-commerce platform to create an online store.

Wix - Drag-and-drop website builder.

Squarespace - Website builder with sleek, professional designs.

Weebly - User-friendly website and e-commerce store builder.

SEO Tools

SEO (Search Engine Optimization) is essential for improving your online store's visibility in search engines. This can lead to increased traffic and higher sales:

Google Search Console - Track your website's search performance.

Moz - Complete SEO toolset.

SEMRush - SEO and marketing tools.

Yoast SEO - SEO plugin for WordPress.

Ahrefs - Comprehensive SEO toolset.

Email Marketing

Email Marketing

Email marketing is a powerful tool for small online retailers. It helps maintain relationships with customers, drives repeat purchases, and fosters brand loyalty:

Mailchimp - Email marketing and automation platform.

Constant Contact - Email marketing software with a range of templates.

Sendinblue - Email marketing, SMS, and chat platform.

GetResponse - Email marketing and campaign management tool.

AWeber - Email marketing and automation platform.

Klaviyo - Email marketing and automation platform.

Social Media Management

Managing your social media presence is key to attracting and engaging with customers. These tools help you schedule posts, manage multiple accounts, and gain insights into your performance:

Hootsuite - Manage all your social media in one place.

Buffer - Schedule, publish, and analyze all your posts.

Sprout Social - Social media management and analytics tool.

CoSchedule - Organize all your marketing in one place. - Schedule on Instagram, Facebook & TikTok, great for finding hashtags.

E-Commerce Tools

E-commerce tools help you manage your online store efficiently. They streamline processes like inventory management, order fulfillment, and payment processing:

WooCommerce - Customizable e-commerce platform for building your online business.

Magento - Flexible e-commerce solutions to help you grow and succeed online.

BigCommerce - E-commerce platform for growing sales.

Shopify Plus - E-commerce platform for high-growth, high-volume merchants.

Square - Payment processing and business solutions.

Customer Relationship Management (CRM) and Sales

CRM and sales tools help small online retailers manage customer relationships and drive sales. These platforms can automate sales tasks, track customer interactions, and provide insights to improve your sales strategies:

HubSpot CRM - Free CRM with sales tools.

Zoho CRM - Manage your sales, marketing, and customer support.

Salesforce - World's #1 CRM platform.

Pipedrive - Sales CRM designed for minimum input and maximum output.

Insightly - CRM and project management in one platform.

Project Management

Project management tools help small online retailers stay organized and meet deadlines. They allow for better collaboration among team members and more efficient workflow management:

Trello - Visual tool for organizing your work.

Asana - Helps teams organize and manage all of their work.

Basecamp - Project management and team communication software.

Jira - Issue and project tracking for software teams. - Work management platform teams use to stay focused and productive.


Analytics tools are vital for small online retailers to understand their business performance. They provide data on website traffic, customer behavior, and conversion rates, among other metrics:

Google Analytics - Comprehensive web analytics service.

Hotjar - Heatmaps, visitor recordings, conversion funnels.

Crazy Egg - Website optimization tools.

Kissmetrics - Customer analytics and engagement platform.

Mixpanel - Product analytics for mobile, web, and beyond.

Content Creation and Curation

Creating and curating content is crucial for engaging customers and improving SEO. These tools can assist with blog creation, social media posts, and more:

Canva - Easy-to-use design tool.

Grammarly - Writing assistant to ensure clear, effective communication.

Buzzsumo - Find content that's most shared on social media channels.

Feedly - Organize, read and share what matters to you.

CoSchedule's Headline Analyzer - Create compelling headlines.

Finance and Invoicing

Finance and invoicing tools can simplify the process of financial management for small online retailers. They help with invoicing, expense tracking, and financial reporting:

QuickBooks - Comprehensive accounting software.

Xero - Online accounting software for small businesses.

FreshBooks - Cloud-based accounting solution.

Wave - Free financial software for small businesses.

Zoho Books - Smart accounting software for growing businesses.

Payment Gateways

Payment gateways are essential for small online retailers as they facilitate online transactions. They allow businesses to securely process credit card and other types of digital payments, which can enhance the shopping experience and improve conversion rates:

Stripe - Online payment processing for internet businesses.

PayPal - An online payments system supporting online money transfers.

Square - Accept credit cards anywhere.

Braintree - A full-stack payments platform. - Payment gateway service provider allowing merchants to accept credit card and electronic check payments.

Inventory Management

Inventory management tools help small online retailers to keep track of their stock levels, manage orders and avoid overstocking or understocking. These tools can help you streamline your operations, reduce costs, and improve customer satisfaction:

Ordoro - E-commerce operations management.

TradeGecko - Powerful inventory management software.

Veeqo - Manage your inventory, orders, and shipping.

Stitch Labs - Multi-channel inventory management.

Zoho Inventory - Online inventory management software.

Shipping and Fulfillment

Shipping and fulfillment tools are vital for small online retailers. They help businesses to manage and track shipments, calculate shipping costs, and streamline the fulfillment process. This can lead to faster delivery times, reduced shipping errors, and improved customer satisfaction:

ShipStation - Shipping software for e-commerce fulfillment.

ShippingEasy - Online shipping software.

Shippo - Multi-carrier shipping software.

Fulfillment by Amazon (FBA) - Store your products in Amazon's fulfillment centers.

ShipBob - E-commerce fulfillment services for online brands.

Customer Service Tools

Customer service tools can significantly improve the customer experience for small online retailers. They can help you manage customer inquiries, resolve issues promptly, and build strong customer relationships. This can lead to higher customer satisfaction and loyalty:

Zendesk - Customer service software and support ticket system.

Freshdesk - Customer support software.

Intercom - Messaging platform to connect with customers.

Zoho Desk - Context-aware help desk software.

Help Scout - Customer service software with human touch.

Design and Branding

Design and branding tools are critical for small online retailers. They enable businesses to create a unique and consistent brand identity. From logo creation to graphic design, these resources can help your business stand out in a crowded online marketplace:

Adobe Spark - Create graphics, web pages, and video stories.

PicMonkey - Photo editor and design maker.

Stencil - Create images faster & easier than ever before.

Tailor Brands - Brand design platform.

Looka - AI-powered logo maker.

Communication and Collaboration Tools

Communication and collaboration tools are vital for small online retailers. These platforms facilitate teamwork, improve communication, and help manage projects efficiently. Regardless of whether your team works in the same office or remotely, these resources can enhance productivity and collaboration:

Slack - Team collaboration tool.

Microsoft Teams - Chat-based workspace in Office 365.

Google Meet - Video-communication service.

Zoom - Video conferencing, online meetings, and group messaging.

Trello - Web-based project management application.

Market Research

Market research tools help small online retailers understand their target audience, competitors, and market trends. This can guide business decisions and strategies:

Google Trends - Analyze the popularity of top search queries in Google.

SurveyMonkey - Create and publish online surveys.

Typeform - Interactive form builder for surveys, quizzes, and more.

SimilarWeb - Website traffic and analytics.

Alexa - SEO and competitive analysis tools.

Productivity Tools

Productivity tools can boost efficiency for small online retailers. They can help manage tasks, organize information, and improve focus:

Google Workspace - Suite of cloud computing, productivity, and collaboration tools.

Evernote - Note-taking app to organize your ideas.

Asana - Organize and plan workflows and projects.

Toggl - Time tracking tool for improved productivity.

LastPass - Password manager and password generator.

Legal Resources

Legal resources provide small online retailers with essential information on laws and regulations. They can help with forming a business entity, understanding copyright laws, and creating legal agreements:

LegalZoom - Online legal technology company.

Rocket Lawyer - Create legal documents and get legal advice.

Nolo - Legal encyclopedia with articles and blogs.

TermsFeed - Generate legal agreements for your website.

Avvo - Online marketplace for legal services.

Freelance Platforms

Freelance platforms connect small online retailers with freelancers offering a variety of services. They can help you find experts in areas like web design, content creation, marketing, and more:

Upwork - Hire freelancers for your job.

Fiverr - Find freelance services for your business.

Freelancer - Hire expert freelancers for any job online.

Toptal - Connect with top freelancers in business, design, and technology.

Guru - Find & hire expert freelancers.

Not enough items available. Only [max] left.
Add to WishlistBrowse WishlistRemove Wishlist