The Road to Online Retail Podcast

Upcoming Episodes

The Road to Online Retail Podcast 5 and 6

So you’ve built an amazing retail website. Your products are curated brilliantly. The images are great. The navigation is smooth. The shopping cart works well. There are lots of payment options. But there’s a problem. You’re not getting enough traffic to your site! And of the people that are visiting, only a few are buying! Wondering what you’re doing wrong? Wondering what you can do to increase awareness? If so, do not miss the next two podcasts. They are absolute gold if you want to know how to increase awareness of your site. In these next two podcasts, we tap into the expertise of digital marketing expert, Miranda Bond. Miranda is a serial entrepreneur with over 25 years experience in digital. Yes, 25 years! In these episodes she shares her five pointed star of ways to dramatically, and cost effectively, increase your sites awareness. Do not miss these episodes!!!

About

With the advent of the current worldwide pandemic, we are now rapidly entering the second age of online retailing.

Now, more than ever before, it is vital for anyone involved in retail to understand the opportunities and pitfalls of the online retail environment.

But how do you make your online store stand out from the crowd? How do you engage your shoppers, make them stay longer and buy more? How do you bring your real-world retail experience online?

Standing out from the crowd is something most online retailers haven’t mastered yet. But those that have are reaping the rewards. And a great way to stand out from the crowd is to focus on the online shopper experience.

So if you want to find out how to improve your shoppers’ experience online, then this is the podcast for you.

Kevin Moore is a shopper marketing expert. His expertise is in developing a compelling shopper experience in both the physical and online space.

With over 30 years experience working with global and local brands in both the physical and digital retail world, his insights are unique.

In these podcasts, he shares his front-line experience and learnings as a professional shopper marketing advisor to Toys R Us Australia/New Zealand, Tulloch Wines, and through his experience as Chairman of digital communications agency NowComms Asia.

With thousands of students around the world already benefitting from his online shopper experience courses, Kevin is now embracing podcasting as a way to offer his invaluable insights into how you can grow your online business through delivering a compelling shopper experience, from your first communication, into your website and into the shopper’s home.

Our mission

To help retailers improve their online presence by focusing on the shopper experience. 

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