In episode 2, we focus on customer needs in the online retail world.
In episode 3, we get “Phygital”!
What on earth does that mean? Well, listen in and:
“Let’s get phygital, phygital,
I want to get phygital, phygital,
Let’s get into phygital…”
I promise, there’s no singing!!!
In this episode , we go take a look at a variety of large and small retail websites to look into the key ingredients that help build a compelling customer experience online.
With the advent of the current worldwide pandemic, we are now entering the second age of online retailing.
Now, more than ever before, it is vital for anyone involved in retail to understand the opportunities and pitfalls of the online retail environment.
But how do you make your online store stand out from the crowd? How do you engage your shoppers, make them stay longer and buy more? How do you bring your real-world retail experience online?
Standing out from the crowd is something most online retailers haven’t mastered yet. But those that have are reaping the rewards.
So if you want to find out how to improve your shoppers’ experience online, then this is the podcast for you.
Kevin Moore is a shopper marketing expert. His expertise is in developing a compelling shopper experience in both the physical and online space.
With over 30 years experience working with global and local brands in both the physical and digital retail world, his insights are unique.
In these podcasts, he shares his front-line experience and learnings as a professional shopper marketing advisor to Toys R Us Australia/New Zealand, Tulloch Wines, and through his experience as Chairman of digital communications agency NowComms Asia.
With thousands of students around the world already benefitting from his online shopper experience courses, Kevin is now embracing podcasting as a way to offer his invaluable insights into how you can grow your online business through delivering a compelling shopper experience, from your first communication, into your website and into the shopper’s home.
To help retailers improve their online presence by focusing on the shopper experience.