New Online Retail Course - The Road to Retail - a guide to the shopper experience for all retailers..
Kevin Moore, The Road to Retail


Online Shopper
Experience Masterclass and Online Course

Join international retail marketing and sales expert, Kevin Moore, as he  shares the shopper experience techniques he’s applied to successful online retailers including the re-birthed Toys R Us in Australia and New Zealand.

Kevin will help you understand the four things that shoppers want from any online retail site and will explain in-depth the 12 elements you MUST get right if you want to provide an excellent online shopper experience to your shoppers.

And why is the online shopper experience so important to master? Because if you get it right, your shoppers will linger longer, buy more and tell their friends and family about your online offering. It will also ensure your online offering stands out from the crowd.

So, if you’re an online retailer, don’t miss this opportunity to tap into proven ways to build your online business success!

So what does the course look like? Here's the first module...

TAP Into Years of Experience

Kevin has built a number of companies and until recently was the Chairman and former CEO of a 2,000+ employee retail marketing agency. For over 25 years, Kevin has been helping international and national companies to master the shopper experience, both in physical and online stores. This is your chance to tap into that unique experience.

Real World Examples

With over 3 hours of video content plus hours of online guided tours of a range of online sites - this course is filled with compelling content to help you understand how to master the shopper experience for your business. Kevin also "pulls back the curtains" to show you the secret sauce of behind the online shopper experience projects Kevin has been involved in.

Special Masterclass Pilot - 80% discount

We are offering up to 30 students the opportunity to be part of our first Online Shopper Experience Masterclass. To help you better understand the benefits and opportunities of Kevin's shopper experience techniques and how to apply them to your business, you will become a part of a small cohort with direct access to Kevin. This will take the form of an introductory 75 minute kick-off session with Kevin including an opportunity to ask questions. There will then be three weekly one hour Q&A sessions with Kevin plus another 90 minute course completion session. In addition, you will be entitled to a 15 minute one-on-one Zoom session with Kevin where you can discuss your particular business circumstances and tap directly into his expertise.

Online Shopper Experience
Course Curriculum

01 The Road to Online Retail

Includes Kevin’s story working with leading Australian hobby website, Hobby Warehouse and how they took their learnings from building that site to the rebirthing of Toys R Us in Australia and New Zealand as a very successful pure online player.

02 Transitioning the best of physical to online retail

In this section, Kevin discusses some of the key ingredients that create a great shopper experience in the physical retail world and explores how to bring some of those elements into the online world to enrich your site and help you stand out from the crowd.

03 What Shoppers Want

In this section, Kevin covers the four key elements that every online retailer needs to focus on. And it’s not just price!

04 Mobile First

Kevin shares his insights into why it’s essential that you think of “mobile first” when building a successful online business.

05 The 12 Essentials You MUST Get Right Online

In this section, the body of the course, Kevin goes through the 12 elements that are essential to master if you are going to provide a compelling shopper experience on your site. The 12 cover everything from feel and values to baskets and how to build them to ways to trade profitably with sub $30 items. There’s a lot of compelling insights in these 12 that are the result of Kevin’s first-hand experience in growing successful online businesses that have managed to stand out through the compelling shopper experience they’ve mastered. 

06 Leveraging Social Media

In this section, Kevin covers the four key elements that every online retailer needs to focus on. And it’s not just price!

07 The Importance of Electronic Communication

Here, Kevin discusses using electronic direct marketing, text messages, etc and shares his experience in how to use them effectively.

08 Embracing the Marketplaces

Many online retailers regard the marketplaces, Amazon, Alibaba, eBay, etc, as competitors. In fact, they are a fantastic marketing opportunity for your business. Kevin explains how to leverage the opportunities they present.


  • Shop like a shopper – Kevin guides you through ways to assess your site, and your competitors, through the shopper’s eyes.
  • Additional segments on raising awareness and engagement.
  • Access to our student Facebook Group, plus lots more coming soon. 
We have just launched our NEW
"ONLINe RETAIL shopper experience" course

Sign-up now for 50% early bird discount

If you’re interested in our new Online Retail Shopper Experience course, sign up now, you’ll be sent a 50% OFF voucher that you can redeem against any of the Online Retail Shopper Experience course options. (See more details on the course options below).

If you’re interested in finding out more about the Masterclasses, just tick that option in the registration form below and we’ll send you more details soon. Don’t worry, you’re not committing to anything at this stage!

Master the Online Shopper Experience Course

50% off listed price with EARLY-BIRD discount
$ 149
  • 3+ hours of video content to help you master the shopper experience.
  • Learn the four things that shoppers want from an online retailer.
  • Learn the 12 essentials you MUST get right in order to provide a standout shopper experience online.
  • Tap into Kevin's real-world experience with examples showing how he uses the shopper experience to help build online businesses such as Toys R Us in Australia and New Zealand.
  • Learn how to "shop like a shopper" to understand how you can improve your site.
  • Become part of our student-only Facebook group where you can share your experiences with other like-minded online retailers.
  • Pre-register now to get your early-bird discount code. This discount code can also be used with our other online courses.
  • SATISFACTION GUARANTEE - if you're not satisfied with the training in any way in the first 30 days, we'll offer you a 100% refund on your purchase. It's as simple as that!

Online Shopper Experience MASTERCLASS
Pilot Special

Online Course + webinars and Q&A sessions + 15 minute one-on-one call with Kevin Moore to help you fast-track your mastering of the shopper experience to grow your online business.
$ 199
  • Life-time access to our Master the Online Shopper Experience course, including all future updates.
  • Be one of the first to benefit from Kevin's Online Shopper Experience Masterclass
  • Limited cohort with 30 students maximum.
  • Direct access to Kevin to help you grow your online business.
  • Live webinars and Q&A sessions with Kevin to help you master the online shopper experience..
  • Private Slack group for cohort sharing and interaction with Kevin.
  • 15-minute one-on-one call with Kevin at the end of the course to discuss your online business shopper experience.
  • Become part of our student-only Facebook group where you can share your experiences with other like-minded retailers.
  • Includes FREE access to our physical retail shopper experience course and our retail sales course. Coupon codes provided upon registration.
  • SATISFACTION GUARANTEE - if you're not satisfied in any way in the first 30 days, we'll offer you a 100% refund on your purchase. It's as simple as that!

Online Shopper Experience MASTERCLASS

Online course + Q&A webinars + 2 x 15 minute one-on-one calls with Kevin Moore
$ 999
  • MASTERMIND courses to be run over four weeks.
  • Limited spaces available. Number to be confirmed after pilot course.
  • Fantastic opportunity to benefit directly from Kevin Moore's indepth understanding of ways to apply the advantages of the shopper experience to help you grow your online business.

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