Who will benefit from this ecommerce course?
Shopify and other "off-the-shelf" retail platform users
With so many new online retailers adopting the amazing off-the-shelf solutions from suppliers such as Shopify, WooCommerce, BigCommerce, etc, many sites are looking very similar. This course will help you stand out even if you use the most popular templates.
Physical retailers moving to online for the first time
Through necessity, Covid has accelerated the adoption of online solutions by many retailers who previously only operated in physical environments. This course will help those retailers understand how to use their existing skills in the online environment and arm them with a range of new skills to ensure online success.
Online retailers who are looking to fast-track their growth
Unfortunately, the old adage of “build it and they will come” does not work in the online world. This course will help you understand the levers you can pull to build awareness and engagement and maximise repeat business.
Online retailers who are looking to build community
In the online world, there is no such thing as “loyalty”. Shoppers are only a click away from visiting your competitors. So how do you discourage your shoppers from doing that? By building community. In this course, Kevin shares a variety of ways to do that using real-world stories that show how successful that approach has been for some of the businesses he’s involved in, including Hobby Warehouse and Toys R Us ANZ.
Anyone who is considering setting up a business online
If you’re just starting to consider the feasibility of setting up an online business for the first time, you will find this course indispensable research. It will guide you to many of the best resources and tools that are out there and will help you map out an online strategy to ensure, if you do make the leap, that you are set up for success from the outset.