Miranda Bond’s Five-Pointed Star Digital Marketing Strategy to Grow Online Sales
Proven Digital Marketing Success Model
Miranda Bond is a digital marketing veteran. She has been working in the online arena for over 30 years and has helped some of the biggest brands in the world achieve their online goals.
In this Digital Marketing Course she shares her 5 Point Star Digital Marketing Strategy that she believes is essential for any e-commerce business.
In this practical online marketing course you will learn: Step 1 Search Engine Optimisation, Step 2 Digital Marketing, Step 3 Electronic Direct Mail (Email Marketing), Step 4 Conversion Rate Optimsation, Step 5 Retargeting.
These digital marketing essentials are invaluable for anyone looking to expand their digital marketing skills.
Who Will Benefit From This Digital Marketing Essentials Course?
Online retailers who are looking to fast-track their growth
Unfortunately, the old adage of “build it and they will come” does not work in the online world. This course will teach you the fundamentals of digital marketing, empowering you to take control of your own marketing online and drive your ecommerce sales.
Shopify and other "off-the-shelf" retail platform users
Creating an online ecommerce store using one of the "off-the-shelf" platforms is only part of the set up you need. If you haven't done good SEO on your site, if you haven't created marketing automations, if you don't know how to effectively re-target potential customers then you are missing out. This course teaches you how to drive traffic, and turn potentials into paying customers.
Physical retailers moving to online for the first time
Through necessity, Covid has accelerated the adoption of online solutions by many retailers who previously only operated in physical environments. This course will help those retailers understand the new digital marketing environment and how to take the necessary steps to drive sales in their new online stores.
Anyone wishing to learn about Digital Marketing
Miranda Bond is a digital marketing veteran. She shares her 5 Point Star Digital Marketing Strategy that she believes is essential for any e-commerce business. In this practical course you will learn Step 1 Search Engine Optimisation, Step 2 Digital Marketing, Step 3 Electronic Direct Mail (Email Marketing), Step 4 Conversion Rate Optimsation, Step 5 Retargeting. These digital marketing essentials are invaluable for anyone looking to expand their digital marketing skills.
Anyone who is considering setting up a business online
If you’re just starting to consider the feasibility of setting up an online business for the first time, you will find this course indispensable. It will teach you the fundamentals of digital marketing and provide you with a proven strategy for success. This course will empower you to take the next step in your journey and start your new online ecommerce business.
SO WHAT DOES THE ONLINE DIGITAL MARKETING COURSE LOOK LIKE? HERE'S THE FIRST MODULE
Learn from THE renowned expert in online DIGITAL MARKETING
Join international digital marketing expert, Miranda Bond, as she shares the digital marketing experience she has gained in a 30+ year career in digital.
Miranda has helped some of the worlds big brands achieve their online goals.
She has also built her own businesses using her digital marketing techniques. She is the founder of Organic make up brand, Inika, which she took from the kitchen sink to a world wide cosmetics brand. After selling Inika in 2013 Miranda has worked as Entrepreneur in Residence in Australia's leading start up/accelerator programme, helping hundreds of Australian start ups scale internationally using her digital marketing strategies.
Miranda helped establish the Digital Strategy of ADMA (Australia's Association of Digital Marketers & Advertisers) and has worked as a trainer for ADMA teaching Digital Strategy & Marketing.
This Digital Marketing Course is essential for anyone looking to empower themselves and take control of their own digital marketing. It is also invaluable for anyone building an online business.
This practical course teaches you hands on digital marketing essentials that will fast track ecommerce growth. If you want to build online sales don't miss this opportunity to tap into a proven digital marketing success model.
Tap Into Years of Experience
Miranda Bond started her online digital career with the BBC in the UK in the early 1990's. She has been instrumental in developing digital strategy and digital marketing for some of the world's largest broadcasting companies and blue chip companies.
She has also multiple years of experience helping entrepreneurs and start ups build compelling global brands.
Real World Platforms
With over 7 hours of video content this practical course takes you through the Essential Digital Marketing Strategies you need to grow online sales. Miranda not only shares the strategy but shows you exactly how to execute and implement the strategies yourself. Miranda utilises & demonstrates techniques using some of the world's most common platforms and tools such as Shopify, Word Press, Klaviyo, Facebook, Google Ads & More. Don't miss this hands on, practical course if you want to grow online sales.
Introduction to Fast Growth ECommerce Course 02: Digital Marketing Essentials to Super-Charge Revenues
What is Search Engine Optimisation and how does it differ from Google Ads?
Here, Kevin discusses using electronic direct marketing, text messages, etc and shares his experience in how to use them effectively.
Keyword Research
Many online retailers regard the marketplaces, Amazon, Alibaba, eBay, etc, as competitors. In fact, they are a fantastic marketing opportunity for your business. Kevin explains how to leverage the opportunities they present.
How to use Google's Keyword Planner Tool
Miranda explains how to use Google's Keyword Planner Tool to determine which keywords to use in your product or page description.
Keyword Optimisation
Here, Kevin discusses using electronic direct marketing, text messages, etc and shares his experience in how to use them effectively.
Keyword Usage
Many online retailers regard the marketplaces, Amazon, Alibaba, eBay, etc, as competitors. In fact, they are a fantastic marketing opportunity for your business. Kevin explains how to leverage the opportunities they present.
Meta Descriptions
Shop like a shopper – Kevin guides you through ways to assess your site, and your competitors, through the shopper’s eyes.
Additional segments on raising awareness and engagement. Access to our student Facebook Group, plus lots more coming soon.
04 Mobile First
Includes Kevin’s story working with leading Australian hobby website, Hobby Warehouse and how they took their learnings from building that site to the rebirthing of Toys R Us in Australia and New Zealand as a very successful pure online player.
05 The 12 Essentials You MUST Get Right Online
In this section, Kevin discusses some of the key ingredients that create a great shopper experience in the physical retail world and explores how to bring some of those elements into the online world to enrich your site and help you stand out from the crowd.
06 Leveraging Social Media
In this section, Kevin covers the four key elements that every online retailer needs to focus on. And it’s not just price!
01 The Road to Online Retail
Includes Kevin’s story working with leading Australian hobby website, Hobby Warehouse and how they took their learnings from building that site to the rebirthing of Toys R Us in Australia and New Zealand as a very successful pure online player.
02 Transitioning the best of physical to online retail
In this section, Kevin discusses some of the key ingredients that create a great shopper experience in the physical retail world and explores how to bring some of those elements into the online world to enrich your site and help you stand out from the crowd.
03 What Shoppers Want
In this section, Kevin covers the four key elements that every online retailer needs to focus on. And it’s not just price!
NEW FAST GROWTH E-COMMERCE COURSE
Mastering the Online Shopper Experience
$99
✓ 3+ hours of video content to help you master the shopper experience.
✓ Learn the four things that shoppers want from an online retailer.
✓ Learn the 12 essentials you MUST get right in order to provide a standout shopper experience online.
✓ Tap into Kevin's real-world experience with examples showing how he uses the shopper experience to help build online businesses such as Toys R Us in Australia and New Zealand.
✓ Learn how to "shop like a shopper" to understand how you can improve your site.
✓ Become part of our student-only Facebook group where you can share your experiences with other like-minded online retailers.
✓ SATISFACTION GUARANTEE - if you're not satisfied with the training in any way in the first 30 days, we'll offer you a 100% refund on your purchase. It's as simple as that!